When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding ...
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Google rep’s unauthorized ad changes spark advertiser concerns
SEO Vloger
A Google employee made unauthorized changes to a client’s ad account. However, an admittance was made that the Google rep “did not properly follow our processes for ensuring approvals are granted before making changes” by Google Ads Liaison Ginny Marvin. ...
Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
SEO Vloger
Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening. The system can: Pause or activate campaigns. Adjust budgets up or down. Consolidate ad ...
Google’s Local Services Ads feature raises cost concerns
SEO Vloger
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button They select multiple businesses for quotes Users enter a message and ...
Google’s AI push reshapes ad landscape as privacy concerns linger
SEO Vloger
Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is betting big on AI to drive innovation across its ad platforms, from Search to YouTube, ...