Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing for LLMs (a.k.a., generative engine ...
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Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
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Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook and what Google needs to focus on to get there. As you can imagine, much of it was around AI ...
OpenAI works to restore access to ChatGPT and other services
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OpenAI has confirmed it is working to restore access to a number of its services including its popular ChatGPT service, its APIs and Sora. OpenAI said it has found the cause for the issue and have started recovery. Some of ...
How to use ChatGPT for keyword research (with actual prompts)
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If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for ...
ChatGPT search is now available to all free users
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All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is available globally to all users on every platform. What they’re saying. During a 12 Days of OpenAI livestream today, Kevin ...
SEO for ChatGPT search: 4 key observations
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The SEO landscape is changing fast and AI search is leading the charge. With ChatGPT’s new search functionality posing a serious challenge to Google, how content is ranked and discovered is being redefined. ChatGPT search doesn’t just display links. It ...
OpenAI has no immediate plans for ChatGPT advertising
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Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. According to OpenAI’s Chief Financial ...
ChatGPT Search officially launches
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You can now search the web with ChatGPT Search, OpenAI announced today. ChatGPT has been able to search the web for several months, but this update is part of OpenAI’s larger push into AI search. OpenAI has an opportunity to ...
OpenAI to integrate SearchGPT into ChatGPT before 2024 ends
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OpenAI’s SearchGPT, which the company said was a temporary prototype when it launched in July, will be integrated into ChatGPT “by the end of the year.” That’s according to Varun Shetty, OpenAI’s head of media partnerships, speaking at an event ...
Will ChatGPT be the new Google? The future of search and information retrieval
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With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information ...