Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that ...
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How to maintain targeting capabilities without Google Ads similar audiences
SEO VlogerSimilar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. ...