Are your PPC campaigns delivering the results you need? AI can help—but only if it’s powered by the right data. Discover how to create an AI feedback loop that enhances your campaigns by using real-time data to drive smarter decisions. ...
seovloger.com Latest Articles
Google drops ad scheduling for Smart Bidding campaigns?
SEO Vloger
Google quietly updated its policies to remove ad scheduling for campaigns using Smart Bidding, raising eyebrows across the paid search community. Ad scheduling lets advertisers control when their ads show, aligning campaigns with business hours or peak performance times. Removing ...
How to build lead gen campaigns for B2B SMBs
SEO Vloger
Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored approach. This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy ...
How to improve PPC lead quality for B2B campaigns
SEO Vloger
Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches my agency struggles with driving ...
6 tips for successful ecommerce search campaigns
SEO Vloger
Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer ...
Google Ads outage disrupts campaigns
SEO Vloger
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and ...
Use AI to supercharge your ABM campaigns
SEO Vloger
As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase explore three game-changing uses that leverage ...
LinkedIn expands video ad options and enhances automated campaigns
SEO Vloger
LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – “Thought Leader Ads” to promote members’ posts about company-hosted events 30-second “sneak peek” videos of live ...
How to make your display campaigns profitable
SEO Vloger
If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show you how to use display campaigns ...
Google Ads to upgrade Video Action Campaigns to Demand Gen in 2025
SEO Vloger
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care: ...