Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its ...
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Yelp unveils AI features to streamline local business discovery
SEO Vloger
Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a significant leap in leveraging AI for local business discovery and ...
Google Business Profile’s AI-transcribed menu upload just got better
SEO Vloger
Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to create menus from a photo. Despite its limits – one ...
How to pick the right Google Business Profile categories
SEO Vloger
Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches. If you’re unsure how to select ...
Google pilots Business Links to boost Search Ad engagement
SEO Vloger
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links help improve ad engagement and ...
5 KPIs to measure paid media success and 5 to measure business success
SEO Vloger
Measuring PPC success can be challenging when teams lack clear, actionable metrics. Without the right KPIs, it’s challenging to know whether your paid media campaigns or business initiatives are truly performing. This lack of clarity can lead to misaligned goals, ...
Google Business Profile: 6 frequently asked questions
SEO Vloger
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP. Below are ...
Meta to restrict data in Business Tools, impacting ad targeting
SEO Vloger
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for ...
Adtech antitrust trial judge blasts Google’s business practices
SEO Vloger
Google’s legal troubles deepened yesterday as the opening statements in the USA v. Google antitrust trial revealed severe criticisms from the judge, highlighting potential repercussions for the tech giant’s business practices. What happened: During the pre-trial motion hearings, Judge Leonie ...
New Google Business Profile AI tool creates a menu from an image
SEO Vloger
Google recently unveiled a new feature that allows users to create a detailed menu from a photo with AI. To use this feature, select the Edit Menu button from your Google Business Profile (GBP) dashboard. From there, you can upload an image of ...