Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready to spend money wisely. When ...
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SearchGPT gives brands 4x more referrals vs. Perplexity, Claude
SEO Vloger
SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude – and generating more referral traffic for brands. That’s according to enterprise SEO platform BrightEdge, which today released more of its latest ...
Amid political ad blitz, brands can hack the media landscape
SEO Vloger
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad ...
How search query length is shifting in the LLM era: Insights for brands
SEO Vloger
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The ...
Brands want to invest in ecommerce, so what’s stopping them?
SEO Vloger
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a ...
Consumers share what they want from brands
SEO Vloger
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar, based on Wunderkind’s 2024 ...
Yelp expands ad offerings for national brands and advertisers
SEO Vloger
Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The ...
How to address the top reputation issues impacting brands today
SEO Vloger
In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “The Biggest Reputation Issues ...
Meta shares guidance on how to ‘integrate brands on Threads’
SEO Vloger
Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with ...
7 questions brands must ask when assessing affiliate agencies
SEO Vloger
Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, ...