Marketers have long relied on paid search ads to protect their brand presence in search results. But this strategy might cost more than it’s worth – especially when organic listings can do the job just as well. The evolution of ...
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Google ads rolls out Brand Report for enhanced advertiser insights
SEO Vloger
Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather than scattered across ...
Google rolls out Brand Guidelines for Performance Max
SEO Vloger
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This ...
The hidden threat to your brand
SEO Vloger
Many marketers consider coupon sites allies in driving sales and enhancing brand visibility. However, a deeper examination reveals that these platforms can significantly undermine your marketing budget and brand integrity. This article delves into the risks associated with coupon sites ...
How to monitor brand visibility across AI search channels
SEO Vloger
Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months: SEO professionals are battling to determine the extent to which they are stealing visibility ...
Building your brand on Reddit, Quora, TikTok and more
SEO Vloger
Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster authentic connections. This article covers nine essential strategies ...
How to use Google Trends to analyze your competitors’ brand engagement
SEO Vloger
Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people use a search ...
How to build and retain brand trust in the age of AI
SEO Vloger
As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees? Recent high-profile AI failures, like Google’s flawed AI Overviews, have made ...
How to improve brand visibility in organic search
SEO Vloger
Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means that a brand is easily recognizable, ...
How any brand can succeed
SEO Vloger
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that ...