LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target ...
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LinkedIn tests personal post boost option
SEO Vloger
LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers. Boost options will be ...
How to boost PPC retargeting efficiency with an RFM analysis
SEO Vloger
Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying your most valuable audiences – from VIP customers to those at risk of churning – and tailor your campaigns ...
Google pilots Business Links to boost Search Ad engagement
SEO Vloger
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links help improve ad engagement and ...
How to design landing pages that boost SEO and maximize conversions
SEO Vloger
Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation using SCAMPER and the Value Proposition ...
Reddit launches AI-powered tools to boost ad creation
SEO Vloger
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. ...
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
SEO Vloger
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust ...
How to boost audience engagement: Top strategies and techniques
SEO Vloger
Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than ...
New Google tools to boost first-party data strategies
SEO Vloger
Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations ...
How to boost efficiency and reduce wasted spend
SEO Vloger
In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a ...