Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join ...
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Avoid customer journeys becoming a bad trip – be position-less
SEO Vloger
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a ...
Why using AI to create YMYL experts is a REALLY bad idea
SEO Vloger
Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform where journalists and PRs seek ...