You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search, PPC advertisers have ...
seovloger.com Latest Articles
Optimizing LLMs for B2B SEO: An overview
SEO Vloger
We’re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity, ChatGPT search, Gemini, and ...
LinkedIn debuts Companies Hub to boost B2B marketing intelligence
SEO Vloger
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target ...
Google AI Overviews rising in B2B technology, healthcare sectors
SEO Vloger
More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge. By ...
How to build lead gen campaigns for B2B SMBs
SEO Vloger
Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored approach. This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy ...
How to improve PPC lead quality for B2B campaigns
SEO Vloger
Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches my agency struggles with driving ...
How to optimize PPC customer acquisition cost for B2B
SEO Vloger
In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the journey from initial identification of ...
The B2B releases I wish we’d gotten at Google Marketing Live
SEO Vloger
Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on ...
B2B keyword research: A comprehensive guide
SEO Vloger
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel ...
4 winning SEO strategies in B2C, B2B
SEO Vloger
Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results. Our team at Eyeful Media has been actively ...