Over the past decade, I’ve reviewed hundreds of CVs, conducted countless interviews, and led numerous technical tests for SEO candidates. Along the way, I’ve met many exceptional professionals – but I’ve also noticed a recurring pattern of common interview mistakes ...
seovloger.com Latest Articles
Top 10 Google Ads mistakes to avoid in 2025
SEO Vloger
Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article examines the most common mistakes made in 2024 so you can avoid making the same mistakes ...
Topic clustering for SEO: 5 mistakes to avoid
SEO Vloger
Topic clustering is my preferred approach for building topic authority in SEO. Even without the benefits of keeping content organized and easy to expand, it encourages SEOs to prioritize user intent and relevance over just focusing on ranking for specific ...
When to test and when to avoid
SEO Vloger
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to ...
Avoid customer journeys becoming a bad trip – be position-less
SEO Vloger
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a ...
How to spot and avoid shady link building vendors
SEO Vloger
Have you ever been tempted to pay for a really great link? Between Google’s algorithm leak and Danny Goodwin’s subsequent exposé of the importance of links for rankings, the broader marketing industry is having its “aha” moment while scrambling to ...
5 leadership traps new SEO team managers should avoid
SEO Vloger
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs ...