Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do ...
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Target audiences precisely to maximize reach and reduce spend
SEO Vloger
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a ...
Reminder – Google’s similar audiences are being removed
SEO Vloger
This is a gentle reminder that on August 1, Google will remove similar audiences (or segments) from all ad groups and campaigns. Please have a look at the full announcement here. Campaigns using similar audiences will automatically get opted into ...
Google Analytics 4 audiences now available in Ad Manager
SEO Vloger
Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform ...
How to maintain targeting capabilities without Google Ads similar audiences
SEO Vloger
Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. ...