Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate video content. Why we care. This update could signal Google’s plans to expand video’s role in search ...
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Google adds segmentation to Performance Max Asset Groups
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Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, and Google has now delivered, ...
Google Performance Max gets new AI-powered video creation, asset testing
SEO Vloger
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad ...
Microsoft Ads releases AI-powered asset recommendation for video and display ads
SEO Vloger
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative efforts more efficiently. More specifically, the ...