Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important to build trust with your ...
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How to evolve your organic approach for the rise of answer engines
SEO Vloger
For nearly two decades, we have been used to a world dominated by traditional search engines. However, as large language model (LLM) technology has evolved, we are now witnessing the rise of the answer engine. Generative AI tools like ChatGPT, ...
Winning the 2024 holiday retail season: A macro approach
SEO Vloger
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I ...
The design thinking approach to enterprise SEO
SEO Vloger
Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO, design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central ...
The Kanban approach to efficient PPC campaign management
SEO Vloger
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it ...
A 5-step approach to optimizing websites with millions of pages
SEO Vloger
You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What ...