Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a ...
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What is ASO? 7 fundamentals to app store optimization
SEO Vloger
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands ...
Apple revamps App Store search layout, emphasizing ads and suggestions
SEO Vloger
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab ...
Google expands Audience Signal Targeting to App campaigns
SEO Vloger
Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official announcement, advertisers are reporting the ability to use Audience Signal Targeting in their App ...
Best practices for mobile app messaging
SEO Vloger
Meet consumers where they are with compelling, well-timed communication. As marketers increasingly seek to personalize the customer experience, capture attention, and foster loyalty, mobile apps have emerged as a game-changer. In fact, 70% of consumers report using mobile apps more ...