To succeed in the SERPs, understanding your competition is essential. While analyzing your SEO rivals might seem daunting, it’s a surprisingly straightforward and rewarding process. With a wealth of insights just waiting to be uncovered – and your competitors none ...
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How to analyze PPC performance metrics
SEO Vloger
When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to interpret them, you can make informed ...
How to use Google Trends to analyze your competitors’ brand engagement
SEO Vloger
Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people use a search ...
10 simple steps to analyze your brand SERP and build an effective digital strategy
SEO Vloger
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned ...