Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its ...
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Google Search Console Insights no longer to show data from Google Analytics
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Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google Analytics, the company announced this morning. ...
Google Analytics enhances remarketing with Customer Match integration
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Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process, Google aims to improve the alignment of campaigns with user ...
How to leverage Google Analytics 4 and Google Ads for better audience targeting
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Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google Ads accounts are connected. Personalized ...
How to use Microsoft Clarity for deeper website analytics
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Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how ...
Google Analytics 4 introduces benchmarking data
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Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance ...
Advanced analytics techniques to measure PPC
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I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my ...
Google Analytics launches new Audience report
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Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. ...
Universal Analytics still processing data one month after ‘sunset’
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Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose ...
Google Analytics 4 audiences now available in Ad Manager
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Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform ...