Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Amazon’s new Retail Ad Service allows U.S. retailers to implement Amazon’s ...
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Amazon SEO: A comprehensive guide
SEO Vloger
Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive visibility and sales. This guide ...
Amazon Ads launches AI-powered video
SEO Vloger
Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time ...
TikTok partners with Amazon for in-app shopping
SEO Vloger
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced ...
Amazon expands ad offerings for non-Amazon sellers
SEO Vloger
Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the ...
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
SEO Vloger
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and ...
Ad spend increases across Google, Meta, Amazon and Walmart
SEO Vloger
Marketers have increased their ad spend across Google, Meta, Amazon and Walmart. Another major digital platform to have reported huge success in Q2 2023 is fashion brand, Temu. The company became a major player in the Google Shopping race during ...
Amazon marks best-ever Prime Day as US sales hit $12.7 billion
SEO Vloger
Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to ...
Amazon is testing AI-generated summaries of product reviews
SEO Vloger
Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated ...
Amazon may launch ads on Prime Video
SEO Vloger
Amazon is reportedly planning to launch ads on its Prime Video streaming service. The move, which would see the introduction of short commercial breaks, has been in discussion for weeks, the Wall Street Journal reported. Amazon has not officially confirmed ...