Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement and conversion. What makes TikTok particularly ...
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Amazon opens advertising to other retailers
SEO Vloger
Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Amazon’s new Retail Ad Service allows U.S. retailers to implement Amazon’s ...
Instacart expands foodservice advertising
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Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have long faced challenges in influencing ...
Microsoft revamps advertising tracking, consent features
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Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one ...
Microsoft Advertising: A comprehensive guide
SEO Vloger
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the U.S. market. Source: Statista This ...
OpenAI has no immediate plans for ChatGPT advertising
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Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in the future to its AI search engine, nothing is imminent. What OpenAI is saying. According to OpenAI’s Chief Financial ...
TikTok unveils 5 new advertising tools
SEO Vloger
TikTok announced new advertising solutions that aim to help brands achieve better business results. The big picture. TikTok is positioning itself as more than just an entertainment platform, emphasizing its role in driving consumer actions and purchases. What’s new. These ...
Meta introduces generative AI video advertising tools
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New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to ...
How AI is advancing advertising and changing consumer engagement
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Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in ...
Scaling local advertising with automation in the new media landscape
SEO Vloger
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets ...