Google Search is a powerful tool. You can use it to find almost anything. But did you know that you can use Google to get very specific search results? If you want to quickly find specific content or enhance your ...
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6 advanced (yet missing) Meta Ads KPIs to track success
SEO Vloger
Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality visits? Is your audience reach expanding or stagnating? These ...
Google Ads unveils advanced performance planner for YouTube campaigns
SEO Vloger
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing ...
Advanced analytics techniques to measure PPC
SEO Vloger
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my ...
10 advanced strategy ideas for Google Ads
SEO Vloger
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations ...
3 advanced strategies for Google Shopping profitability
SEO Vloger
Are your Google Shopping campaigns profitable? Tracking your PPC performance will help you make better business decisions. You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. This article discusses three strategies to approach ...
Optimizing your Google Ads account: 10 advanced strategies
SEO Vloger
Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns ...